Corporate blogging aimed to aid the organization by connecting to various type of user on the net. A corporate blog is used and published to reach its organizational goal.
Research has confirmed that social network and blogging are among the fastest tools to promote and brand a particular product, and is able to leave a recognizable image in majority of the user. It involves user participation from all level within the company as well as from the public.
One of the advantages of corporate blogging is to reach out to Internet user by getting them to explore and familiarize themselves with the products and services, and hopefully convert from interest to potential buyer or referral. With the entire major web browser supporting RSS technology, anyone who followed the blog could receive updates and read recent post on the blog without having to log in to the official site everyday.
There are a number of successful sites that utilizes the blog feature to keep their member updates and to attract more traffic through referral and blogging. Amazon Web Service Blog by Amazon.com would be the best example. Amazon helps to improve the communication and its customer services, attract more people to consume and discuss new products online. Besides, a blog allows viewer to leave comments where it could represent the public view on certain topic posted, participating in the corporate event or content, and even posting of suggestion and honest view on specific product or services.
Reference:
http://blogs.wsj.com/biztech/2008/06/30/most-corporate-blogs-are-unimaginative-failures/
http://money.cnn.com/2006/02/28/news/companies/pluggedin_fortune/index.htm
Research has confirmed that social network and blogging are among the fastest tools to promote and brand a particular product, and is able to leave a recognizable image in majority of the user. It involves user participation from all level within the company as well as from the public.
One of the advantages of corporate blogging is to reach out to Internet user by getting them to explore and familiarize themselves with the products and services, and hopefully convert from interest to potential buyer or referral. With the entire major web browser supporting RSS technology, anyone who followed the blog could receive updates and read recent post on the blog without having to log in to the official site everyday.
There are a number of successful sites that utilizes the blog feature to keep their member updates and to attract more traffic through referral and blogging. Amazon Web Service Blog by Amazon.com would be the best example. Amazon helps to improve the communication and its customer services, attract more people to consume and discuss new products online. Besides, a blog allows viewer to leave comments where it could represent the public view on certain topic posted, participating in the corporate event or content, and even posting of suggestion and honest view on specific product or services.
Reference:
http://blogs.wsj.com/biztech/2008/06/30/most-corporate-blogs-are-unimaginative-failures/
http://money.cnn.com/2006/02/28/news/companies/pluggedin_fortune/index.htm
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