In the 21st century, electronic retailing is taking an important role in the business world. We are living through enormous changes from the days when retailing meant as visiting a store or shopping from a printed catalog, until today’s customer can buy their goods and services by just sitting at the home and surfing the web.
Nowadays, there are several company doing online retailing business, the Amazon.com is one of the success and famous pure web retailer in the world. Amazon.com is founded by Jeff Bezos in year 1994, and was launched online in the June 1995 and began service in the following month. The company was originally incorporated in 1994 with principal corporate offices in Seattle, Washington and reincorporated in 1996 in Delaware.
How Amazon.com success?
When Amazon.com first entered into the market, they started out as an online books retailing with wide range of books. When the major book sellers realized this new way of selling books, Amazon was miles ahead. Jeff Bezos surveyed the Internet horizon and embraced the best technology on sight. After that , Amazon changed the way it does business through the year. Amazon not only sell its own items but also helps others businesses sell their own product and services as well. It diversified by adding more product item to different categories, such as VHS tapes and DVDs, music CDs, pet suppliers, computer software, e-cards, video games, electronics, MP3s, clothing, furniture, toys and even food items. A wide range of purchasing choices is one of the reasons for Amazon’s success. Customers can get almost everything by only viewing a website. It is convenient and save their time.
We are generally have to pay sales tax on whatever we buy in the bookstore , clothes store or even the shopping mall. However, Amazon shoppers do not have to pay sales taxes on their purchases in Amazon.com. As a result, Amazon.com can always offer a lower price to its customers and compete with its competitors. Despite of the low price offered, it also makes sure that their products are high quality and provide good services. This is the way Amazon.com can maintain their customers royalty and attract more new buyers.
Beside that, Amazon has had a decade to build up trust and confident between their customer. Others than provide high quality product and service, it also provide more safety and reliable payment system to its customers. Nevertheless, Amazon.com provide guarantee to its product and customer can return their item if they are not satisfy. Amazon.com will make sure their customers product orders are always deliver on time and cheaply enough to keep the customers coming back. In order to building customer royalty and trustworthy are another main key of success of Amazon.com in e-commerce world.
In addition, Amazon.com allow their customer to give their own comment and rating to each product. Those comments will use as a way to improve their weaknesses. The customer experience is one reason for Amazon.com's success. Amazon has been the first online company to provide customers with reminders and tracking of their orders through e-mail alerts. Amazon will also alerts their customers when a price drops or rises, that's been one of the indirect way asking their customer for making a purchase.
Amazon.com becomes rapid growing by continuously making innovation to their business strategies. Today’s, there is approximate tens of millions of customers purchasing goods and services from Amazon.com over the world and its company revenues exceeding to $8 million each of the year. As we can see today, Amazon.com is the most successful e-retailer in the E-commerce world.
References:
http://www.amazon.com/Nowadays, there are several company doing online retailing business, the Amazon.com is one of the success and famous pure web retailer in the world. Amazon.com is founded by Jeff Bezos in year 1994, and was launched online in the June 1995 and began service in the following month. The company was originally incorporated in 1994 with principal corporate offices in Seattle, Washington and reincorporated in 1996 in Delaware.
How Amazon.com success?
When Amazon.com first entered into the market, they started out as an online books retailing with wide range of books. When the major book sellers realized this new way of selling books, Amazon was miles ahead. Jeff Bezos surveyed the Internet horizon and embraced the best technology on sight. After that , Amazon changed the way it does business through the year. Amazon not only sell its own items but also helps others businesses sell their own product and services as well. It diversified by adding more product item to different categories, such as VHS tapes and DVDs, music CDs, pet suppliers, computer software, e-cards, video games, electronics, MP3s, clothing, furniture, toys and even food items. A wide range of purchasing choices is one of the reasons for Amazon’s success. Customers can get almost everything by only viewing a website. It is convenient and save their time.
We are generally have to pay sales tax on whatever we buy in the bookstore , clothes store or even the shopping mall. However, Amazon shoppers do not have to pay sales taxes on their purchases in Amazon.com. As a result, Amazon.com can always offer a lower price to its customers and compete with its competitors. Despite of the low price offered, it also makes sure that their products are high quality and provide good services. This is the way Amazon.com can maintain their customers royalty and attract more new buyers.
Beside that, Amazon has had a decade to build up trust and confident between their customer. Others than provide high quality product and service, it also provide more safety and reliable payment system to its customers. Nevertheless, Amazon.com provide guarantee to its product and customer can return their item if they are not satisfy. Amazon.com will make sure their customers product orders are always deliver on time and cheaply enough to keep the customers coming back. In order to building customer royalty and trustworthy are another main key of success of Amazon.com in e-commerce world.
In addition, Amazon.com allow their customer to give their own comment and rating to each product. Those comments will use as a way to improve their weaknesses. The customer experience is one reason for Amazon.com's success. Amazon has been the first online company to provide customers with reminders and tracking of their orders through e-mail alerts. Amazon will also alerts their customers when a price drops or rises, that's been one of the indirect way asking their customer for making a purchase.
Amazon.com becomes rapid growing by continuously making innovation to their business strategies. Today’s, there is approximate tens of millions of customers purchasing goods and services from Amazon.com over the world and its company revenues exceeding to $8 million each of the year. As we can see today, Amazon.com is the most successful e-retailer in the E-commerce world.
References:
http://www.truthout.org/article/the-success-amazon-welfare-we-should-know-it
http://www.readwriteweb.com/archives/amazon_web_services_success_stories.php
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